Evaluation Activity 4 - Who would be the audience for your media product?

The target audience would be both male and females ages 15-24 and they would either be in full time education or have full time/part time job. They will be middle class and shop at high street shops such as New Look and Burtons. They will earn around £100-£400 a month as they will be either working full time or part time. They will like typical things that male and females like such as video games and football, and make up and clothes. They will listen to music that's in the charts such as Pop, R&B, Hip Hop and Dubstep. Their favourite programs will vary from things such as The Big Bang Theory and TOWIE. They would watch my film as they like to watch horror movies and it is aimed at their ages. They will like the film because its appealing to them.

For my target audience research I made a survey that consisted of 10 questions, I handed them out to people in 6th form. I gave it to people aged 16-18 and found that the most favoured genre was horror and comedy. The questionnaire showed that 7/10 people preferred to watch films at night especially horror as it creates a better mood to watch it at night and 7/10 watch it in their own homes. This was good for us as it showed we was targeting the right audience. I also found from my survey that the opening sequence is important as it provided them with an idea of what was going to happen in the film.

Demographic

The demographic of my film is 15-24 year olds both male and female but may interest a male audience more. It is aimed at middle class people that like to go to the cinema with friends or family. It is aimed at all races and will be aimed at mainly teenagers within the Cambridge area. It is aimed at teenagers because I we feel it isn't really an adult based film.

Psychographic

The psychographic of my target audience is that their interests are going out and socialising with friends which may include going to the cinema every so often. We think that teenagers will like our film because their are two teenage boys in our film that they may relate themselves to. We want our audience to think the film is believable and realistic as we don't want no monsters in it that are unrealistic.                                                                                                              

1.    Does the film represent the genre well?                                                                             
2.    Have we used a variety of camerawork?
3.    Does the music suit the genre?
4.    Is there a variety of characters used?
5.    Does the title sequence give you enough information?
6.    Have we edited the footage well?
7.    What could we improve?
8.    What have we done well?

I received 5 responses from my questionnaire, 2 said we represented the genre well whereas 3 said we didn't.3 replied that we used a variety of camerawork and 2 said no. All 5 said the music didn't suit the genre because we had no music in it but we have now added music to it. All 5 also said we used a varity of characters as we had 4 different characters who all played different roles. 3 of the respones said we didnt give enough information in the title sequence and 2 said we had so we have now added in more information to the title sequence such as the directors and who is starring in it. 4 out of 5 said we edited the footage well whereas one person said we didn't so we decided to add some more affects to it and edit it more. We asked them what could we improve and they all gave different answers, one said to make the storyline clearer so we took one of the shots out as they said it didn't make sense. Another said to remove final scene so we have removed the final scene. We also asked what have we done well and they all replied roughly the same thing they said the first scene was edited well and it was very creepy.